Carlos Falchi Shirred Pouch Clutch in Python named the ‘IT’ bag along side Louis Vuitton, Gucci and YSL
Barbara Atkins, fashion director of Holt Renfrew Canada, says the "it" bag craze began when Hermes designed the Kelly bag for Grace Kelly, which became famous in 1956 when the princess appeared in Life magazine with it on her arm. The Kelly was followed by the Birkin bag, named after actress Jane Birkin.
Today a coveted Birkin can command hundreds of thousands of dollars (following several years on a waiting list).
"Today's customers go online constantly to follow celebrity style--they're checking out what comes down the runway before it even gets a mention in the magazines," says Atkins. "They clamor to get on waiting lists, scarcity breeds excitement and the new 'it' bag is born."
The ultimate allure of a handbag, however, is that one size fits all
Purses with "it" potential for spring have a classic, ladylike vibe such as the YSL Majorelle, the champagne-hued Roger Vivier with his signature buckle flap and the metallic Gucci Queen hobo. Other, more playful contenders include the candy-colored Richard Prince for Louis Vuitton Motarde frame bags, the chic, green calfskin Kate Spade tote and the Carlos Falchi python clutch in bright orange.
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